How Bloom Hotels Unified 80 Properties with KePSLA Intelligence
"KePSLA has completely changed how we understand our guests. Across our 80+ properties, we now have one unified view of sentiment, reviews, and service gaps — in real time. The AI doesn't just surface feedback, it tells us what to do next. It's become an essential part of how our marketing team drives reputation and retention."
Jitin Rawat, Vice President Marketing, Bloom Hotels
Challenge
Bloom Hotels is one of India’s fastest-growing 4-star hospitality chains, operating over 80 design-led properties across key business and leisure destinations. With a portfolio built on consistency, technology, and comfort, Bloom attracts both domestic and international travelers seeking smart, value-driven stays.
As guest volumes and online feevdback surged, maintaining brand-wide service consistency and real-time guest engagement became a growing challenge across multiple cities.
Disconnected feedback and review management across OTAs and Google.
Manual response handling creating delays and tone inconsistency.
Lack of property-wise sentiment tracking for department-level performance.
Limited group-wide analytics to benchmark experience across hotels
Solutions
Bloom Hotels partnered with KePSLA.AI to implement a group-wide guest intelligence and review automation framework, transforming feedback into actionable insights for operational excellence and brand consistency. KePSLA.ai helps hospitality industry listen, respond, and grow with AI-powered guest intelligence. By unifying reviews, surveys, and conversations, we turn feedback into actions that boost reputation, efficiency, and loyalty.
Review Intelligence
Centralized all reviews from 56+ online channels across 80 hotels into a single, real-time dashboard.
Used AI sentiment mapping to identify experience gaps by property, region, and department.
Impact: Sustained high reputation with ORI improving to 92.77, ensuring
AI-Powered Response Automation
Deployed multilingual AI replies to ensure timely, on-brand, and context-aware engagement for every review.
Eliminated manual bottlenecks and ensured 100% reply compliance across properties.
Impact: Strengthened guest trust through consistency and rapid responsiveness. consistency strengthened.
Synopsis Reports
Synopsis Reports
Provided real-time, multi-property dashboards for leadership and cluster managers.
Offered competitor benchmarking, sentiment trends, and actionable insights.
Impact: Strengthened guest trust through consistency and rapid responsiveness. consistency strengthened.
Synopsis Reports
Impact
